Responsive web design for a Swiss affiliate e-commerce website.
Web design for a Swiss affiliate web store which help users calculate shipping costs of goods imported from Germany to Switzerland. The store contains thousands of products. Our goal was to help users finding goods for their needs in a simple and elegant way.
Creating wireframes, prototypes and responsive designs for desktop and mobile platforms on a very limited budget.
Colors & Typography
In the beginning, categories did contain only luxury goods. We decided to go with an elegant colour scheme and typography get into harmony with the products.
Navigation & Prototyping
Finding the right navigation system was the most complicated part because even the client could not tell how many categories or subcategories will the website going to have. Therefore we tried to force user to find goods by searching or leading by the content. Because of the short time period and the resources we had we didn't put to much effort into detailed wireframing. I created some very low-fidelity ones in Sketch and shared with the client via inVisionApp. After we finalised the needs I started to work on the designs.
Subtle animations add value to the user and we are designing not just what it looks like but how it behaves. Our goal was to add really smooth and barely noticable animations to the website to enrich the user experience a little bit.